Company or individual details
- Brand Direct International Pty Ltd085 664 893
Brand Direct imported Maui branded swimming aid vests (the vests) which did not comply with the mandatory consumer product safety standard, AS 1900-1991 Flotation toys and swimming aids for children (the Standard) in that the intended body mass range was not marked on the vest and the warning was not in a colour contrasting with the background. Brand Direct supplied the vests to Big W stores throughout Australia.
Upon being notified of the ACCC's concerns, Brand Direct withdrew the vests from sale, conducted a product safety recall, and amended the labelling on the vests to meet the requirements of the Standard.
Brand Direct has provided court enforceable undertakings that it will:
- refrain from supplying any flotation toys or swimming aids that do not comply with relevant mandatory consumer product safety and information standards; and
- will establish and implement a trade practices compliance program.