ACP Magazines Limited - s.87B undertaking

Company or individual details

  • ACP Magazines Limited
    053 273 546


The ACCC has accepted Court enforceable undertakings from ACP Magazines Ltd (ACP) concerning the publication of advertisements for mobile premium content services in its magazines which target a young readership, being Dolly, Cosmopolitan and Cleo magazines.

Mobile premium content services are services that supply content and provide for payment of services via mobile telephone accounts at a price higher than a typical telephone call or SMS. Examples of mobile premium content services commonly include mobile telephone ringtones, wallpapers, screensavers and games. Generally the telephone numbers associated with these services have a prefix of ‘19’.

Under the terms of the undertaking ACP has agreed, for a period of 4 years, not to publish in its magazines targeted at younger readers advertisements for mobile premium content services unless they clearly state that:

  • the services are subscription services;
  • the cost of the services;
  • any requirement as to the eligibility of consumer to receive the services being provided.

In consultation with the ACCC ACP has drafted guidelines which are annexed to the undertaking and which are designed to assist in the process of assessing advertisements for their suitability under the Trade Practices Act for publication.

Further ACP has undertaken to institute an additional trade practices compliance program as per Annexure B to the undertaking and will also publish an article in its magazines that have a young readership. The article will focus on and bring attention to

  • the different kinds of premium content services for mobile phones;
  • the characteristics of those services;
  • how the services are paid for;
  • the fact that such services are often subscription services with ongoing costs and charges.