EE Group Australia Pty Ltd

The Australian Competition and Consumer Commission (ACCC) has accepted a court enforceable undertaking from EE Group Australia Pty Ltd (EE Group) after EE Group admitted it engaged in resale price maintenance (RPM) in contravention of section 48 of the Competition and Consumer Act 2010 (Cth).

EE Group is a distributor of drones for industrial, commercial and agricultural uses. It also supplies accessories for drones, all of which are supplied to it by iFlight Technology Co Ltd (DJI) (together DJI Products).

EE Group sells its products to independent resellers (Resellers) in Australia but does not supply its products directly to consumers. EE Group has admitted to engaging in RPM conduct between April 2024 and at least June 2025 by directing Resellers not to resell DJI Products below a minimum specified price. EE Group also informed some resellers that it would not supply them with DJI drone products if they did not agree to sell those products at a specified minimum price.

To address the ACCC’s concerns, EE Group provided the ACCC with a section 87B undertaking that it will:

• cease the RPM conduct;
• issue corrective notices regarding the RPM conduct to all Resellers and will publish a corrective notice on its website;
• update contracts and marketing materials to ensure they do not include any provisions (or information in the case of marketing materials) that would lead a person to engage in RPM conduct; and
• establish a competition and consumer compliance program.

The undertaking will be in effect for 3 years from the commencement date.