ZM Australia Pty Ltd - proposed acquisition of Tatiara Meat Company Pty Ltd

Acquirer(s)

  • ZM Australia Pty Ltd

Target(s)

  • Tatiara Meat Company Pty Ltd

Summary

ZM Australia Pty Ltd proposed to acquire Tatiara Meat Company Pty Ltd.

Market definition

In its evaluation of the proposed acquisition, the ACCC considered markets comprising both lamb and sheep and markets comprising only lamb, within the context of:
- the acquisition market within South Australia, New South Wales and Victoria; and
- the national market for the sale of processed meat.

For the purposes of its competition analysis, the ACCC did not consider it necessary to form a definitive view regarding market definition.

Competition analysis

The ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition irrespective of the market definition adopted. Factors informing this decision included:
- the presence of a number of competing businesses in the relevant markets; and
- that the proposed acquisition would result in a small aggregation of market share in each of the relevant markets.

Timeline

DateEvent
18/12/2009ACCC commenced review under the Merger Review Process Guidelines.
29/01/2010Closing date for submissions from interested parties.
17/02/2010ACCC announced it would not oppose the proposed acquisition.