Woolworths Limited - proposed acquisition of a packaged liquor licence at Plumpton NSW

Acquirer(s)

  • Woolworths Limited

Target(s)

  • a packaged liquor licence at Plumpton NSW

Summary

Woolworths proposes to purchase a packaged liquor licence at Plumpton NSW (at the corner of Bottles Road and Rooty Hill Road North).

Market definition

The ACCC considered the proposed acquisition in the context of the following markets:
- a local retail market for the supply of liquor for off-premises consumption, within a 3-5 km geographic radius surrounding the target site in Plumpton, NSW; and
- a state-based wholesale market for the supply and procurement of packaged liquor products for subsequent sale in the retail market for off-premises consumption.

Competition analysis

The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. In forming this view, the ACCC had regard to the following factors:
- in the local retail market, the presence of a number of other retail liquor outlets; and
- in the state wholesale market, the proposed acquisition was unlikely to significantly increase the buying power of Woolworths, nor diminish the buying power of competing wholesale purchasers.

Timeline

DateEvent
30/10/2009ACCC commenced review under the Merger Review Process Guidelines.
12/11/2009Closing date for submissions from interested parties.
17/11/2009ACCC announced it would not oppose the proposed acquisition.