Woolworths Limited - proposed acquisition of a liquor licence in Wembley WA

Acquirer(s)

  • Woolworths Limited

Target(s)

  • Liquor Licence in Wembley WA

Summary

Woolworths intended to acquire a takeaway packaged liquor licence located at 252 Cambridge Street Wembley WA, which traded at the time as "Harborne and Cambridge Cellars".

Market definition

The ACCC considered the proposed acquisition in the context of a market for the supply of takeaway packaged liquor for consumption off-premises within a 2 to 5 kilometre radius of Harborne & Cambridge Cellars.

Competition analysis

The ACCC concluded that the proposed acquisition would not be likely to result in a substantial lessening of competition in the relevant market due to the large number of significant competing takeaway packaged liquor suppliers that would remain post-acquisition.

Timeline

DateEvent
23/03/2010ACCC commenced review under the Merger Review Process Guidelines.
06/04/2010Closing date for submissions from interested parties.
16/04/2010ACCC requested further information from the merger parties. ACCC timeline suspended.
23/04/2010Former proposed date for announcement of ACCC's findings of 6 May 2010, amended to allow for the parties to provide further information requested by the ACCC.
28/04/2010ACCC received further information from the parties. ACCC timeline recommenced.
29/04/2010ACCC requested further information from the parties. ACCC timeline suspended.
05/05/2010ACCC received further information from the parties. ACCC timeline recommenced.
11/05/2010ACCC announced it would not oppose the proposed acquisition.