- Langton's Fine Wine Auctions
SummaryWoolworths has completed an acquisition of Langton's Fine Wine Auctions.
Market definitionWithout reaching a concluded view, the ACCC considered the transaction in the context of the national market for online retail wine sales and auctions.
Competition analysisThe ACCC concluded that Woolworths' acquisition of Langton's Fine Wine Auctions is unlikely to result in a substantial lessening of competition.
Prior to the acquisition, Woolworths Liquor, BWS and Dan Murphy's did not have a presence in the online wine segment and Langton's had no retail store presence, therefore the acquisition does not lead to a competitor exiting either market. In addition, the presence of multiple competitors in the online wine segment enables Langton's customers to readily access substitute products and services post-acquisition. The ACCC further considered that barriers to entry in the online wine industry are low, and are unlikely to significantly impede the entry of new competitors.
|02/02/2008||The acquisition was completed.|
|11/02/2009||ACCC commenced review under the Merger Review Process Guidelines, following advice that the acquisition had been completed.|
|27/02/2009||Closing date for submissions from interested parties.|
|05/03/2009||ACCC announced it would not oppose the proposed acquisition.|