West Australian Newspapers Holdings Ltd (WANH) - acquisition of The Kimberley Echo

Acquirer(s)

  • West Australian Newspaper Holdings Ltd (WANH)

Target(s)

  • The Kimberley Echo

Summary

West Australia Newspapers Holdings (WAN) acquired The Kimberley Echo, a paid weekly newspaper based in Kununurra in Western Australia. The Kimberley Echo had a circulation area including Kununurra, Wyndham, Fitzroy Crossing, Halls Creek, Derby and Broome (the Circulation Area).

Market definition

The ACCC considered the relevant markets to be:
- the supply of advertising space in the Circulation Area; and
- the supply of content to consumers in the Circulation Area.

Competition analysis

The ACCC considered that the acquisition of The Kimberley Echo by WAN was unlikely to give rise to a substantial lessening of competition in either of the relevant markets.
The ACCC considered there was little overlap between the Kimberley Echo and WAN's publications (and radio licences) in the Circulation Area.