West Australian Newspapers Holdings Limited - acquisition of Bunbury Area Licence & associated radio station from Elmie Investments

Acquirer(s)

  • West Australian Newspaper Holdings Ltd (WANH)

Target(s)

  • Bunbury Area Licence & associated radio station from Elmie Investments Pty Ltd

Market definition

The ACCC considered markets in relation to:
- the supply of advertising opportunities in the Bunbury and Busselton-Margaret River regions of Western Australia; and
- the supply of content to media consumers in the Bunbury and Busselton-Margaret River regions of Western Australia.

Competition analysis

On 20 February 2007, the ACCC formed the view that the proposed acquisition would not substantially change the level of competition in terms of options available to advertisers or media consumers in the Bunbury and Busselton- Margaret River regions of Western Australia. Accordingly, the ACCC decided not to intervene in the proposed acquisition.

Timeline

DateEvent
12/02/2007ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced
19/02/2007Closing date for submissions from interested parties.
20/02/2007ACCC announced it would not oppose the proposed acquisition