SummaryWest Australian Newspaper Holdings Ltd acquisition of Geraldton Newspapers Limited
Market definitionThe relevant markets were considered to be the Geraldton/mid-west WA regional markets for publishing and supply of newspapers; and for the supply of newspaper advertising services.
Competition analysisThe merger parties compete only to a limited extent for the supply of newspaper advertising services in the Geraldton/mid-west WA region, with only one overlapping advertiser.
Barriers to entry to the market appear to be relatively low for entry on a small scale. The merged entity will continue to face competition from an established local newspaper competitor in The Mid West Times. Several other newspapers have strong sales in the region, including The Australian and The Sunday Times (both owned by News Limited), and The Financial Review (Fairfax).
In these circumstances, the ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition.