United Petroleum Pty Ltd - proposed acquisition of seven Victorian petrol retail sites from Freedom Fuels Australia Pty Ltd

Acquirer(s)

  • United Petroleum Pty Ltd

Target(s)

  • Freedom Fuels Australia Pty Ltd

Summary

United Petroleum Pty Ltd proposed to acquire the following petrol retail sites from Freedom Fuels Australia Pty Ltd - Kew, Mt Waverley, Churchill, Maffra, Newborough, Tyers and San Remo.

Initially, four other Freedom Fuel sites were included as part of this review, namely Warragul, Morwell, Traralgon and Sale. At the time of making its decision with respect to this matter, the ACCC had not yet made a decision in relation to those sites and is continuing to review United's proposed acquisition of those sites. See United/ Freedom sites

Market definition

The ACCC considered the competitive effects of the proposed acquisition in the context of local retail markets for the supply of petrol, diesel and LPG.

Competition analysis

The ACCC formed the view that United's proposed acquisition of Freedom's sites in Kew, Mt Waverley, Churchill, Maffra, Newborough, Tyers and San Remo was unlikely to substantially lessen competition in the relevant markets because United is not currently operating in any of the local markets in which the Freedom sites are located.

Timeline

DateEvent
21/10/2011ACCC commenced review under the Merger Review Process Guidelines.
07/11/2011Closing date for submissions from interested parties.
24/11/2011Former proposed decision date of 1 December 2011 delayed to allow for provision of outstanding information.
04/12/2011ACCC received further information from the merger parties. ACCC timeline recommenced.
06/12/2011ACCC announced it would not oppose the proposed acquisition.