Unilever Group - proposed acquisition of Alberto Culver Company


  • Unilever Group


  • Alberto Culver Company

Market definition

The ACCC considered the effect of the proposed acquisition in the markets for the manufacture and supply of hair care and skin care products through retail outlets.

Competition analysis

The ACCC considered that the proposed acquisition would not result in a substantial lessening of competition in the relevant markets. In forming this view the ACCC had regard to the presence and constraint imposed by a number of other firms supplying hair care and skin care products.


08/11/2010ACCC commenced review under the Merger Review Process Guidelines.
26/11/2010Closing date for submissions from interested parties.
14/12/2010ACCC announced it would not oppose the proposed acquisition.