Market definition
The ACCC considered the competitive effects of the proposed acquisition in the context of a market for the interstate supply of refrigerated road transportation services between states on the east coast of Australia.Competition analysis
The ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition in the relevant market on the basis that post acquisition, the merged entity would face significant competition from several other suppliers in the relevant market and customers could switch between suppliers of these services in the event the merged firm increased prices or reduced the quality of non-price aspects of its service.