Sportsbet Pty Ltd - proposed acquisition of International All Sports Limited


  • Sportsbet Pty Ltd


  • International All Sports Limited


Sportsbet intended to acquire all of the outstanding shares (approximately 80%) in International All Sports that it did not already own.

Market definition

The ACCC considered the competitive effects of the proposed acquisition in the context of:
- a national wagering market; and
- a national sports betting market.

Competition analysis

The ACCC formed the view that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. Factors informing this conclusion included:
- the presence of a number of alternative suppliers of wagering and sports betting services, including other corporate bookmakers and the state based totalisators; and
- the transparency in pricing, and the ability of punters to readily compare odds between the totalisator and bookmakers.


18/06/2009ACCC commenced review under the Merger Review Process Guidelines.
03/07/2009Closing date for submissions from interested parties.
21/07/2009ACCC announced it would not oppose the proposed acquisition.