Sleepyhead - proposed acquisition of Sleepmaker and Dunlop Foams from Pacific Brands; Pacific Brands - proposed acquisition of Wonderlay from Sleepyhead

Status: 
Completed
Outcome: 
Not opposed on 9 March 2011
Reference number: 
42657
Industry: 
Foam, bedding and carpet underlay
Commenced: 
1 November 2010
Total review days: 
74 days

Acquirer(s)

  • Sleepyhead

Target(s)

  • Pacific Brands Limited

Summary

Sleepyhead proposed to acquire the bedding and foam manufacturing businesses (Sleepmaker and Dunlop Foams) from Pacific Brands Limited. Pacific Brands proposed to acquire Sleepyhead's carpet underlay business, Wonderlay.

Market definition

Please see Public Competition Assessment below.

Competition analysis

Please see Public Competition Assessment below.

Statement of issues

Document title Date
Sleepyhead - Pacific Brands - Statement of Issues - 19 January 2011 ( PDF 115.58 KB ) 19 Jan 2011

Public competition assessment

Document title Date
Sleepyhead - Pacific Brands - Public Competition Assessment ( PDF 120.85 KB ) 4 May 2011

Timeline

DateEvent
01/11/2010ACCC commenced review under the Merger Review Process Guidelines.
22/11/2010Closing date for submissions from interested parties.
24/11/2010ACCC requested further information from a party to the transaction. ACCC timeline suspended.
03/12/2010Further information received from a party to the transaction. ACCC timeline recommenced.
19/01/2011ACCC published a Statement of Issues outlining preliminary competition concerns.
27/01/2011ACCC requested further information from a party to the transaction. ACCC timeline suspended.
04/02/2011Closing date for submissions relating to Statement of Issues.
14/02/2011ACCC received further information from a party to the transaction. ACCC timeline recommenced. Former proposed date for announcement of ACCC's findings of 24 February 2011, amended to allow the ACCC to consider further information requested from a party to the transaction.
09/03/2011ACCC announced it would not oppose the proposed acquisitions.