Sea Swift Pty Ltd - acquisition of assets of Endeavour Shipping Pty Ltd

Acquirer(s)

  • Sea Swift Pty Ltd

Target(s)

  • Endeavour Shipping Pty Ltd

Summary

Sea Swift Pty Ltd's acquisition of Endeavour Shipping Pty Ltd.

Market definition

The separate markets for the supply of shipping (freight and/or passenger) services from Cairns to each of:
-Thursday Island;
- Bamaga/Seisia;
- Weipa;
- Horn Island; and
- the outer Torres Strait islands.

Competition analysis

The ACCC considered a substantial lessening of competition would be unlikely to arise in any relevant market as a result of the acquisition. Factors informing the ACCC's view included:

- Perkins Shipping Pty Ltd (Perkins) is likely to continue to provide strong competition to Sea Swift on the Cairns-to-Weipa route;
- Sea Swift is likely to be constrained on the remaining shipping routes given the potential ability and incentive for new entry and expansion by other shipping service suppliers; and
- barriers to entry to any of the relevant markets do not appear to be substantial, as reflected in the recent history of entry including Perkins entry to the Cairns-to-Weipa route.

Timeline

DateEvent
02/10/2008Sea Swift Pty Ltd acquired certain assets of Endeavour Shipping Pty Ltd.
24/10/2008ACCC received a submission from Sea Swift Pty Ltd. ACCC commenced review under the Merger Review Process Guidelines.
10/11/2008Former closing date for submissions from interested parties.
27/11/2008Closing date for submissions from interested parties.
04/12/2008ACCC announced it would not oppose the proposed acquisition.