SABMiller plc - proposed acquisition of Foster's Group Limited


  • SABMiller plc


  • Foster's Group Limited


On 17 August 2011, SABMiller announced its intention to acquire all of the issued shares in Foster's Group Limited by way of a formal off-market takeover bid.

Market definition

The proposed acquisition was considered in the context of a national market for the supply of bulk and packaged beer.

Competition analysis

The ACCC formed the view that the proposed acquisition was unlikely to substantially lessen competition in any market. Factors informing this conclusion included:
- the limited increase in market concentration that would occur as a result of the proposed acquisition;
- the existence of competitors that will continue to constrain the merged firm, including parallel imports of beer products into Australia; and
- the existence of alternative suppliers of control brand beers to the national supermarkets.


19/08/2011ACCC commenced review under the Merger Review Process Guidelines.
12/09/2011Closing date for submissions from interested parties.
28/09/2011ACCC announced it would not oppose the proposed acquisition.