- Fonterra Co-operative Group Limited
SummaryBulla proposed to acquire intellectual property from Fonterra in relation to:
- the Brownes tub ice cream range in Western Australia;
- the Authentic Ice Cream brand of ice cream sandwiches nationally; and
- the licence to produce Cadbury ice cream nationally in Australia and 500 Cadbury branded freezers located in route trade stores.
In addition to the intellectual property, Bulla proposed to also acquire the Fonterra plant and equipment used to produce the Brownes tub ice cream range and the Authentic Ice Cream brand of ice cream sandwiches.
Market definitionThe ACCC considered national markets for the wholesale supply of ice cream, ice confection and frozen yoghurt products.
Competition analysisThe ACCC found that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. In reaching its conclusion the ACCC noted that the merged entity would not have the ability and incentive to impose a unilateral price rise above competitive levels as it would be constrained by existing effective competitors.
|03/06/2009||ACCC commenced review under the Merger Review Process Guidelines.|
|18/06/2009||Closing date for submissions from interested parties.|
|06/07/2009||ACCC announced it would not oppose the proposed acquisition.|