Real McCoy Snackfood Co - proposed acquisition of Snack Foods Ltd

Acquirer(s)

  • Real McCoy Snackfood Co

Target(s)

  • Snack Foods Ltd

Summary

Real McCoy Snackfood Co - acquisition of Snack Foods Limited

Market definition

The proposed acquisition was assessed within the context of the national market for the manufacture and distribution of salty snacks.

Competition analysis

On 22 May 2008, the ACCC formed the view that the acquisition was unlikely to result in a substantial lessening of competition in the relevant market. Factors informing this conclusion included:

- the increase in the concentration of manufacturers of salty snack foods in Australia as a result of the acquisition was less than 1%; and
- competitors such as Frito-Lay remained in the market as vigorous and effective competitors to The Real McCoy.

Timeline

DateEvent
07/05/2008ACCC commences review under the Merger Review Process Guidelines.
16/05/2008Closing date for submissions from interested parties.
22/05/2008ACCC announced it would not oppose the proposed acquisition.