- Snack Foods Ltd
SummaryReal McCoy Snackfood Co - acquisition of Snack Foods Limited
Market definitionThe proposed acquisition was assessed within the context of the national market for the manufacture and distribution of salty snacks.
Competition analysisOn 22 May 2008, the ACCC formed the view that the acquisition was unlikely to result in a substantial lessening of competition in the relevant market. Factors informing this conclusion included:
- the increase in the concentration of manufacturers of salty snack foods in Australia as a result of the acquisition was less than 1%; and
- competitors such as Frito-Lay remained in the market as vigorous and effective competitors to The Real McCoy.
|07/05/2008||ACCC commences review under the Merger Review Process Guidelines.|
|16/05/2008||Closing date for submissions from interested parties.|
|22/05/2008||ACCC announced it would not oppose the proposed acquisition.|