Pacific Equity Partners and Merrill Lynch - proposed acquisition of Veda Advantage

Acquirer(s)

  • Pacific Equity Partners and Merrill Lynch

Target(s)

  • Veda Advantage

Summary

A consortium comprising Pacific Equity Partners and Merrill Lynch proposes to acquire Veda Advantage Ltd.

Market definition

The ACCC considered Pacific Equity Partners' and Merrill Lynch's proposed acquisition of Veda Advantage Ltd in the context of the following relevant markets:
- A national market for the provision of business marketing services;
- A national market for the provision of business credit services; and
- A national market for the provision of consumer credit services.

Competition analysis

The ACCC considered that the proposed acquisition was unlikely to cause a substantial lessening of competition given that it would result in a bare transfer of market share between Veda Advantage Ltd and the consortium comprising Pacific Equity Partners and Merrill Lynch in the relevant markets.

Timeline

DateEvent
12/04/2007ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced
20/04/2007Closing date for submissions from interested parties
26/04/2007ACCC announced it would not oppose the proposed acquisition