Acquirer(s)
- Pacific Equity Partners and Merrill Lynch
Target(s)
- Veda Advantage
Summary
A consortium comprising Pacific Equity Partners and Merrill Lynch proposes to acquire Veda Advantage Ltd.Market definition
The ACCC considered Pacific Equity Partners' and Merrill Lynch's proposed acquisition of Veda Advantage Ltd in the context of the following relevant markets:- A national market for the provision of business marketing services;
- A national market for the provision of business credit services; and
- A national market for the provision of consumer credit services.
Competition analysis
The ACCC considered that the proposed acquisition was unlikely to cause a substantial lessening of competition given that it would result in a bare transfer of market share between Veda Advantage Ltd and the consortium comprising Pacific Equity Partners and Merrill Lynch in the relevant markets.Timeline
| Date | Event |
|---|---|
ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced |
|
Closing date for submissions from interested parties |
|
ACCC announced it would not oppose the proposed acquisition |