News Ltd - acquisition of three newspaper titles from Times Publications

Acquirer(s)

  • News Ltd

Target(s)

  • Times Publications

Summary

News Limited has aquired three newspaper titles owned by Times Publications. The newspapers are free delivered prublications circulated weekly in suburban Melbourne with the following titles: The Western Times (circulated in the City of Maribyrnong), Hobson Bay Times (circulated in the City of Hobsons Bay) and the Werribee Times (Circulated in the City of Wyndham).

Market definition

The ACCC considered the relevant market to be the market for suburban newspaper advertising, with the relevant geographical dimension for this matter defined by the ciruclation areas of each of the Times newspapers.

Competition analysis

The ACCC concluded that the acquisition of the the three Times newspapers by News Ltd is unlikely to lead to a substantial lessening of competition in any of the relevant markets identified because: there is minimal overlap between News Limited's existing newspapers and the target newspapers; Fairfax and Star remain as substantial competitors to the merged entity in each market; and alternative advertising media would pose a competitive constraint for some advertisers.

Timeline

DateEvent
19/12/2006ACCC commences market inquiries
17/01/2007Closing date for submissions from interested parties
30/01/2007ACCC decided that it would not oppose the acquisitions