SummaryNews Limited - proposal to acquire two suburban newspapers: 'Westside Weekly' (circulating in south-west Brisbane) and 'Ipswich's Own'.
Market definitionThe Australian Competition and Consumer Commission (ACCC) considered narrow markets for suburban/regional newspaper advertising (comprising classifieds and local display style print advertising) in south-west Brisbane and Ipswich (on the basis that, if competition concerns do not arise if narrow markets are adopted, they are unlikely to arise if broader markets are adopted).
Competition analysisNews Limited currently has no interest in any suburban newspapers circulating in Ipswich. While News Ltd would have a substantial market share in the south-west Brisbane market for suburban newspapers, barriers to entry are likely to be low. Consequently the ACCC decided that the proposed acquisitions are unlikely to substantially lessen competition in the relevant markets.