Target(s)
- Green's Foods Ltd
Summary
Nestle Australia Ltd - proposed acquisition of Green's Foods Ltd's pet food businessMarket definition
The Australian markets for dry dog food, dry cat food and pet treats were involved in this proposed acquisition. In light of the minimal increase in concentration in the dry cat food and pet treats markets arising from the proposed acquisition, the ACCC considered the relevant market to be the Australian market for the manufacture and sale of dry dog food.Competition analysis
The ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition in the relevant market. Factors informing this conclusion included:- the availability of substitutes in consumption and production;
- the significant countervailing power of supermarket chains;
- the presence of Masterfoods in the market; and
- the actual and potential competition from Colgate-Palmolive and Procter & Gamble.
Timeline
| Date | Event |
|---|---|
| 06/12/2006 | ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced |
| 13/12/2006 | Closing date for submissions from interested parties |
| 20/12/2006 | The ACCC decided not to oppose the proposed acquisition |