Target(s)
- Kra-mar Holdings Pty Ltd
Summary
Nestle proposed to acquire Kra-mar Holdings.Market definition
The ACCC considered the proposed acquisition in the context of markets for the manufacture and supply of:- flea treatments for dogs and cats;
- non-medicated pet shampoos for dogs and cats;
- care and control products for dogs and cats; and
- dog treats.
Competition analysis
The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets, given the presence of several alternative manufacturers and suppliers in each relevant market that would continue to provide a competitive constraint on the merged entity post merger.Timeline
| Date | Event |
|---|---|
| 23/03/2010 | The ACCC commenced a review under the Merger Review Process Guidelines. |
| 08/04/2010 | Closing date for submissions from interested parties. |
| 15/04/2010 | ACCC announced it would not oppose the proposed acquisition. |