Nestle Australia Limited - proposed acquisition of Kra-mar Holdings Pty Ltd


  • Nestle Australia Limited


  • Kra-mar Holdings Pty Ltd


Nestle proposed to acquire Kra-mar Holdings.

Market definition

The ACCC considered the proposed acquisition in the context of markets for the manufacture and supply of:
- flea treatments for dogs and cats;
- non-medicated pet shampoos for dogs and cats;
- care and control products for dogs and cats; and
- dog treats.

Competition analysis

The ACCC concluded that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets, given the presence of several alternative manufacturers and suppliers in each relevant market that would continue to provide a competitive constraint on the merged entity post merger.


23/03/2010The ACCC commenced a review under the Merger Review Process Guidelines.
08/04/2010Closing date for submissions from interested parties.
15/04/2010ACCC announced it would not oppose the proposed acquisition.