Murray Goulburn Co-operative -acquisition of Classic Foods.


Murray Goulburn Co-operative Co Ltd acquisition of Classic Foods Holdings Pty Ltd.

Market definition

Relevant markets included those for the:
a. acquisition of raw milk from Tasmanian dairy farmers;
b. manufacture and wholesale of fresh milk (including modified drinking milk) by processors in Tasmania;
c. the national manufacture of fresh dairy food, desserts and yogurts; and
d. the manufacture and wholesale of flavoured milk in Tasmania.

Competition analysis

The ACCC considered that the proposed acquisition would be unlikely to result in a substantial lessening of competition primarily because it would have a minimal impact on concentration in each relevant market.