- Fresh Market Meats
SummaryMetcash has acquired Fresh Market Meats, a packaged meat supply business, which supplies meat products to independent grocery retailers in Western Australia.
Market definitionThe ACCC did not consider it necessary to come to a definitive view on market definition because the results of the competition analysis would be unchanged, regardless of the precise definition of the meat markets adopted.
Competition analysisThe ACCC formed the view that the completed acquisition was unlikely to substantially lessen competition in the relevant markets. Factors informing this conclusion included:
- that there was no horizontal overlap between the merger parties;
- that there was limited vertical overlap between the merger parties; and
- barriers to entry and expansion appeared to be low.
|14/05/2009||Metcash advised the ACCC of the completed acquisition.|
|25/05/2009||ACCC commenced review under the Merger Review Process Guidelines.|
|09/06/2009||Closing date for submissions from interested parties.|
|15/07/2009||ACCC announced it would not oppose the completed acquisition.|