Marie Stopes International (MSI) - proposed acquisition of GS Brodie Pty Limited

Acquirer(s)

  • Marie Stopes International (MSI)

Target(s)

  • GS Brodie Pty Limited

Summary

Marie Stopes International acquires GS Brodie Pty Ltd

Market definition

The ACCC considered the following markets in its review of MSI's acquisition of GS Brodie Pty Limited:
- Camperdown markets for reproductive and sexual health care services; and
- Kingswood markets for reproductive and sexual health care services.

Competition analysis

The ACCC considers that MSI faces sufficient competitive constraints post-acquisition and that the acquisition is unlikely to cause a substantial lessening of competition in any of the relevant markets. This conclusion was informed by the following factors:

- MSI's acquisition of GS Brodie will result in a bare transfer of market share in the Kingswood markets for reproductive and sexual health care services;
- Barriers to entry and expansion are relatively low into the relevant markets;
- There are a number of alternative suppliers to MSI and GS Brodie providing reproductive and sexual health care services in the Camperdown markets.

Timeline

DateEvent
22/06/2007ACCC commenced review under the Merger Review Process Guidelines.
29/06/2007Closing date for submissions from interested parties.
06/07/2007ACCC announced it would not oppose the proposed acquisition.