Lion Pty Ltd - Fermentum Pty Ltd

Acquirer(s)

  • Lion Pty Ltd

Target(s)

  • Fermentum Pty Ltd

Summary

Lion-Beer, Spirits & Wine Pty Ltd (Lion) proposes to acquire independent Australian brewer Fermentum Pty Ltd (Fermentum).

Lion and Fermentum primarily overlap in the supply beer and cider products. 

Fermentum's brands include Stone & Wood, Fixation, Two Birds, Little Dragon and Sunny Seltzer. Lion's brands include XXXX, Tooheys, Iron Jack, Furphy, Little Creatures, Hahn, James Squire and many others.

Market inquiries

Submissions are invited from interested parties regarding Lion’s proposed acquisition of Fermentum.

The closing date for submissions is 5 October 2021. Submissions should be forwarded electronically (preferably in PDF format) to mergers@accc.gov.au with the title “Submission re: Lion / Fermentum - attention Sam Campbell / Annabel Garrard".

Following the closing date, queries regarding the ACCC’s review may be addressed to Sam Campbell / Annabel Garrard at mergers@accc.gov.au. For more details, please refer to the attached market inquiries letter.

Market inquiries

Document title Date

Timeline

DateEvent
21/09/2021ACCC commenced informal review under the Informal Merger Review Process Guidelines.
05/10/2021Closing date for submissions.
09/12/2021Proposed date for announcement of ACCC’s findings (as outlined in the Informal Merger Review Process Guidelines, this may be a final decision or release of a Statement of Issues).

Project staff

  • Sam Campbell
  • Annabel Garrard

Contact email