Kirin Group - proposed acquisition of National Foods Ltd

Acquirer(s)

  • Kirin Group

Target(s)

  • National Foods Ltd

Market definition

The ACCC considered the proposed acquisition in the context of the supply of dairy products and non-alcoholic beverages.

The ACCC did not reach a conclusive view on the specific market definition relevant to the proposed acquisition.

Competition analysis

On 20 November 2007 the ACCC formed the view that the proposed acquisition was unlikely to result in a substantial lessening of competition.

In forming this view, the ACCC took into account the limited overlap between the operations of National Foods and Kirin in Australia.

Timeline

DateEvent
15/11/2007ACCC commenced review under the Merger Review Process Guidelines.
20/11/2007ACCC announced it would not oppose the proposed acquisition.