InvoCare Limited - proposed acquisition of W N Bull Pty Ltd


  • InvoCare Limited


  • W N Bull Pty Ltd


InvoCare Limited proposed to acquire WN Bull Funerals, which was located in Sydney NSW.

Market definition

The ACCC did not consider it necessary to form a definitive view in relation to market definition in this review, since competition concerns were unlikely to arise irrespective of the market definition adopted. For the purpose of its assessment, the ACCC considered the proposed acquisition in the context of both local markets and a broader Sydney metropolitan market for the supply of funeral direction services.

Competition analysis

The ACCC considered that the proposed acquisition was unlikely to substantially lessen competition in any relevant market due to:
- the small increase in market concentration; and
- the presence of alternative funeral direction service providers that would continue to provide an effective competitive constraint on the merged firm.


03/05/2010ACCC commenced review under the Merger Review Process Guidelines. Market Inquiries commenced.
21/05/2010Closing date for submissions from interested parties.
09/06/2010ACCC announced it would not oppose the proposed acquisition.