InvoCare Limited - proposed acquisition of Liberty Funerals

Acquirer(s)

  • InvoCare Limited

Target(s)

  • Liberty Funerals

Summary

InvoCare Limited - proposed acquisition of Liberty Funerals

Market definition

The proposed acquisition was considered in the context of the Sydney market for the supply of funeral direction services

Competition analysis

On 26 February 2007, the ACCC formed the view that the proposed acquisition was unlikely to result in a substantial lessening of competition in the relevant market. Factors informing this conclusion included:

- the increase in the merged firm's market share would be relatively small;
- there will remain a number of alternative suppliers to which customers could turn, including in the local areas of Liberty Funerals' operations;
- barriers to entry appear to be low; and
- there do not appear to be any vertical foreclosure concerns raised by the proposed acquisition.

Timeline

DateEvent
08/02/2007ACCC commences review under the Merger Review Process Guidelines. Market inquiries commence.
19/02/2007Closing date for submissions from interested parties.
26/02/2007ACCC announced it would not oppose the proposed acquisition