InvoCare Limited - completed acquisition of Southern Cross Funerals


  • InvoCare Limited


  • Southern Cross Funerals


Market definition

The ACCC considered the competitive effects of the completed acquisition in the context of the supply of funeral direction services in the Melbourne region.

Competition analysis

The ACCC formed the view that the completed acquisition was unlikely to substantially lessen competition in the relevant market. Factors informing this conclusion included:
- post- acquisition, the merged firm would hold approximately 23% of the market;
- the merged firm would continue to be constrained by a number of competitors including Tobins and a large number of smaller competitors; and
- no vertical integration issues arose as a result of the completed acquisition.


16/10/2008InvoCare Limited notified the ACCC that it had completed the acquisition of Southern Cross Funerals. ACCC commenced review under the Merger Review Process Guidelines.
23/10/2008Closing date for submissions from interested parties.
24/10/2008ACCC announced it would not oppose the acquisition.