- Southern Cross Funerals
Market definitionThe ACCC considered the competitive effects of the completed acquisition in the context of the supply of funeral direction services in the Melbourne region.
Competition analysisThe ACCC formed the view that the completed acquisition was unlikely to substantially lessen competition in the relevant market. Factors informing this conclusion included:
- post- acquisition, the merged firm would hold approximately 23% of the market;
- the merged firm would continue to be constrained by a number of competitors including Tobins and a large number of smaller competitors; and
- no vertical integration issues arose as a result of the completed acquisition.
|16/10/2008||InvoCare Limited notified the ACCC that it had completed the acquisition of Southern Cross Funerals. ACCC commenced review under the Merger Review Process Guidelines.|
|23/10/2008||Closing date for submissions from interested parties.|
|24/10/2008||ACCC announced it would not oppose the acquisition.|