GUD Holdings Limited - proposed acquisition of Breville Group Limited


  • GUD Holdings Limited


  • Breville Group Limited


Market definition

Please see attached Public Competition Assessment

Competition analysis

Please see attached Public Competition Assessment

Public competition assessment

Document title Date


09/10/2009ACCC commenced review under the Merger Review Process Guidelines.
23/10/2009Closing date for submissions from interested parties.
06/11/2009ACCC requested further information from GUD.
13/11/2009ACCC timeline suspended pending receipt of further information from GUD.
26/11/2009Former proposed date for announcement of ACCC's findings, deferred to allow GUD additional time to provide requested information.
01/12/2009ACCC received further information from GUD. ACCC timeline recommenced.
16/12/2009ACCC announced it would oppose the proposed acquisition.