Greencross Ltd - proposed acquisition of My Pet Warehouse store in South Yarra, Victoria


  • Greencross Ltd


  • My Pet Warehouse


Greencross Ltd proposed to acquire the pet specialty store in South Yarra, Victoria, owned by Whats Happening Pty Ltd, which trades as My Pet Warehouse.

Market definition

The ACCC considered the effects of the proposed acquisition on the market for the supply of pet related products and services by specialty pet retailers in the area surrounding the target site, broadly covered by the postcode areas of South Yarra, Prahran, Toorak and Richmond.

Competition analysis

In addition to the target store (My Pet Warehouse South Yarra), the local market included:
* a Greencross store (branded Petbarn) in Richmond
* another My Pet Warehouse store in Toorak
* Petstock in Prahran
* Pets Wonderland in Prahran.

The ACCC did not consider the proposed acquisition would substantially lessen competition in the local market. In particular:
* My Pet Warehouse would remain in the market through its store at Toorak
* Greencross would continue to be constrained by Petstock and Pets Wonderland in Prahran

The ACCC will continue to monitor the competitive effects of ongoing consolidation in the pet retail industry.


11/02/2015ACCC commenced review under the Merger Process Guidelines.
17/02/2015ACCC requested further information from the merger parties.
20/02/2015Closing date for submissions from interested parties.
05/03/2015ACCC received further information from the merger parties.
13/03/2015ACCC announced it would not oppose the proposed acquisition.