Goodman Fielder Ltd - acquisition of Paradise Food Industries Pty Ltd

Acquirer(s)

  • Goodman Fielder Ltd

Target(s)

  • Paradise Food Industries Pty Ltd

Summary

Goodman Fielder Ltd acquired Paradise Food Industries Pty Ltd.

Market definition

The ACCC considered the acquisition in the context of national markets for the manufacture and supply of biscuits and salty/nutritious snacks.

Competition analysis

On 19 May 2008, the ACCC formed the view that the acquisition was unlikely to substantially lessen competition in the relevant markets as there was a lack of overlap between the merger parties and no increase in market share, other than a transfer of market share.

Timeline

DateEvent
29/04/2008ACCC commenced review under the Merger Review Process Guidelines.
07/05/2008Closing date for submissions from interested parties.
19/05/2008ACCC announced it would not oppose the proposed acquisition.