Summary
Both firms are involved in the development of new flavours and fragrances including for perfumes and foods.Market definition
For the purposes of this merger, the ACCC defined the market as the Australian market for flavour and fragrance development.Competition analysis
The ACC found that the proposed acquisition was unlikely to substantially lessen competition in the Australian market for flavour and fragrance development. In particular, the relatively unconcentrated nature of the market, high level of imports, and the strong countervailing power of customers are likely to constrain the merger parties post acquisition.