Fortune Brands Inc and Pernod Ricard SA - proposed acquisition of Allied Domecq Plc

Summary

Fortune Brands Inc and Pernod Ricard SA - proposed acquisition of Allied Domecq Plc

Market definition

Market not conclusively defined.

Competition analysis

The ACCC considered a number of market definitions. Even on the narrowest market definition a substantial lessening of competition did not seem likely.

Merger type

Horizontal

Initiation

Parties