Facebook - completed acquisition of GIPHY Inc


  • Facebook


  • GIPHY Inc


The ACCC has commenced an investigation of Facebook’s completed acquisition of Giphy Inc.

Potential issues the ACCC will be considering include, without limitation, whether the acquisition:

  • provides Facebook with data that will strengthen its market power in any markets
  • provides Facebook with data about its social media and online private messaging rivals, that may lead to a substantial lessening of competition
  • could lead to foreclosure of Facebook’s social media and online private messaging rivals.

The ACCC invites submissions from interested parties by 9 July 2020. Responses may be emailed to mergers@accc.gov.au with the title: ‘Submission re: Facebook/Giphy- attention Andrew Pattinson/Georgia Zele’.

Following 9 July 2020, queries regarding the ACCC's review may be addressed to Andrew Pattinson/Georgia Zele at mergers@accc.gov.au.

The ACCC will not provide a provisional decision date for its investigation, as generally we do not publish provisional decision dates when investigating completed acquisitions.


08/06/2020ACCC commenced investigation.
09/07/2020Closing date for submissions.

Project staff

  • Andrew Pattinson
  • Georgia Zele

Contact email