Coles Myer Limited - acquisition of Action supermarket on Princes Street, Busselton, Western Australia


Coles Myer Limited acquisition of an Action Supermarket in Busselton

Market definition

The transaction was examined for its impact in a number of markets, including the local retail supermarket market, WA supply and national wholesale markets.

Competition analysis

The transfer of market share was not sufficiently large to cause a substantial lessening of competition in either the supply or wholesale markets. In the local retail market, this supermarket will continue to face competition from Woolworths and Action supermarkets nearby as well as some degree of competition from a Supa Valu and an Eziway independent within 3km. Further, there appears to be some potential for new supermarket entry in Busselton. In these circumstances, the Commission considered that the transaction was unlikely to substantially lessen competition in any market.

Merger type