Target(s)
- Tru-Blu Hire Australia Pty Ltd
Summary
Coates Hire Operations Pty Limited proposed to acquire the assets of Tru-Blu Hire Australia Pty Ltd.Market definition
The ACCC considered the proposed acquisition in the context of:- state markets for the supply of general equipment hire in South Australia and the Northern Territory; and
- regional markets for the supply of general equipment hire in the north and south of Western Australia.
Competition analysis
The ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition in any market. Factors informing this conclusion included:- the existence of a number of competitors, both general and specialist equipment hire companies, in each market;
- Tru-Blu's limited presence in each market; and
- barriers to expansion are relatively low.
Timeline
| Date | Event |
|---|---|
| 08/08/2011 | ACCC commenced review under the Merger Review Process Guidelines. |
| 26/08/2011 | Closing date for submissions from interested parties. |
| 13/09/2011 | ACCC announced it would not oppose the proposed acquisition. |