Limited - proposed acquisition of interests associated with the Trading Post brand


  • Limited




In August 2012, limited informed the ACCC that it proposed to acquire assets associated with Trading Post from Telstra Corporation Limited. Following a public review, on 20 December 2012 the ACCC announced that it would oppose the acquisition.

Market definition

Please refer to the attached Public Competition Assessment.

Competition analysis

Please refer to the attached Public Competition Assessment.

Statement of issues

Public competition assessment

Document title Date


30/08/2012ACCC commenced review under the Merger Review Process Guidelines.
17/09/2012Closing date for submissions from interested parties.
19/10/2012ACCC published a Statement of Issues outlining preliminary competition concerns.
02/11/2012Closing date for submissions relating to Statement of Issues.
02/11/2012ACCC timeline suspended. Carsales requested more time to respond to Statement of Issues. Former decision date of 29 November 2012 delayed pending receipt of this information.
21/11/2012ACCC received further information from Carsales. ACCC timeline recommenced.
20/12/2012ACCC announced it would oppose the proposed acquisition.