Briggs & Stratton Australia Pty Ltd - proposed acquisition of Victa Lawncare Pty Ltd

Acquirer(s)

  • Briggs & Stratton Australia Pty Ltd

Target(s)

  • Victa Lawncare Pty Ltd

Market definition

The proposed acquisition was considered in the markets for:
- the supply of engines to original equipment manufacturers (OEMs) for the production of mowers intended for Australian consumers (Engines Market); and
- the supply of mowers within Australia (Mowers Market)

Competition analysis

The ACCC formed the view that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets because:
- there were sufficient alternative sources of engines available; and
- the merged firm would continue to face strong competition from the vertically integrated mower suppliers which would be unaffected by any foreclosure attempts by the merged firm.

Timeline

DateEvent
05/06/2008ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced.
06/06/2008ACCC requested further information from Briggs & Stratton Australia Pty Ltd. ACCC timeline suspended.
13/06/2008ACCC received further information from Briggs & Stratton Australia Pty Ltd. ACCC timeline recommenced.
19/06/2008Closing date for submissions from interested parties.
26/06/2008ACCC announced it would not oppose the proposed acquisition.