SummaryA Brickworks Ltd subsidiary, Austral Masonry (NSW) Pty Ltd, has acquired East Coast Masonry Pty Ltd, a producer of concrete masonry blocks based at Coffs Harbour, New South Wales.
Market definitionThe ACCC did not consider it necessary to come to a definitive view with respect to market definition for the purposes of its assessment but took into account the areas of competitive overlap between the parties in supplying concrete masonry products on the north coast of NSW and in the Gold Coast region of Queensland.
Competition analysisThe ACCC formed the view that the acquisition was unlikely to substantially lessen competition in any relevant market. In particular, the ACCC considered that the merged entity would be constrained by two large existing competitors. In addition, customers have demonstrated an ability to switch suppliers with relative ease based on small movements in price.