Brazin Ltd - proposed acquisition of HMV Australia Pty Ltd


Brazin Ltd's acquisition of HMV Australia Pty Ltd

Market definition

The ACCC assessed the proposed merger on the basis of a national market for the retail sale of pre-recorded CDs and DVDs (including mail-order sales and online sales of CDs and DVDs). Given that no competition concerns arose in this market, it was not necessary to consider whether a wider market (for example, including sale by download from the internet) existed.

Competition analysis

The ACCC considered that the acquisition was unlikely to substantially lessen competition in the relevant market because of the existence of a number of large retail competitors and low barriers to entry evidenced by the large number of independent retailers.

Merger type