Billabong International Ltd - proposed acquisition of Rush Lifestyle Australia Pty Ltd retail stores

Acquirer(s)

  • Billabong International Ltd

Target(s)

  • Rush Lifestyle Australia Pty Ltd

Summary

Billabong International Ltd (Billabong), via a subsidiary GSM (Operations) Pty Ltd, proposes to acquire 36 retail stores of Rush Lifestyle Australia Pty Ltd (Rush).

Market definition

The ACCC considered the competitive effects of the proposed acquisition in the context of the following markets:
-Markets for the retail supply of casual wear, including board sports apparel, accessories and hardware in Cairns, Burleigh Heads and Mooloolaba, where the parties overlap; and
-National market for the wholesale supply of casual wear, board sports apparel, accessories and hardware.

Competition analysis

The ACCC took into account, amongst other factors:
-That Billabong would continue to be competitively constrained in the local markets through the presence of other competing specialist sports apparel, accessories and hardware retailers in close proximity to Billabong/Rush stores in Cairns, Burleigh Heads and Mooloolaba;
-The availability of specialist independent retailers as alternate avenues for wholesale distribution by rival wholesalers; and
-The presence of alternate wholesalers of board sports apparel, accessories and hardware, including well-recognised brands.

Accordingly, on 21 September 2010, the ACCC decided not to oppose the proposed acquisition.

Timeline

DateEvent
26/08/2010ACCC commenced review under the Merger Review Process Guidelines.
10/09/2010Closing date for submissions from interested parties.
21/09/2010ACCC announced it would not oppose the proposed acquisition.