SummaryAsahi Breweries Ltd proposed to acquire the Australian beverage business of Cadbury Schweppes Pty Ltd.
Market definitionThe ACCC considered the proposed acquisition in the context of alcoholic and non-alcoholic beverages but did not reach a concluded view on market definition, as the outcome of the analysis would not be affected.
Competition analysisThe ACCC concluded that the proposed acquisition was not likely to result in a substantial lessening of competition in any relevant market. In reaching this conclusion, the ACCC considered that Asahi would continue to be competitively constrained by existing competitors. The ACCC noted that in Australia Asahi had only a limited presence and there was no significant product overlap between the parties.