Asahi Breweries Ltd - proposed acquisition of Cadbury Schweppes Pty Ltd's Australian beverage business


  • Asahi Breweries Ltd


  • Cadbury Schweppes Pty Ltd's Australian beverage business


Asahi Breweries Ltd proposed to acquire the Australian beverage business of Cadbury Schweppes Pty Ltd.

Market definition

The ACCC considered the proposed acquisition in the context of alcoholic and non-alcoholic beverages but did not reach a concluded view on market definition, as the outcome of the analysis would not be affected.

Competition analysis

The ACCC concluded that the proposed acquisition was not likely to result in a substantial lessening of competition in any relevant market. In reaching this conclusion, the ACCC considered that Asahi would continue to be competitively constrained by existing competitors. The ACCC noted that in Australia Asahi had only a limited presence and there was no significant product overlap between the parties.


17/03/2009ACCC commenced review under the Merger Review Process Guidelines.
24/03/2009Closing date for submissions from interested parties.
31/03/2009ACCC announced it would not oppose the proposed acquisition.