AOL LLC - proposed acquisition of Bebo Inc

Acquirer(s)

  • AOL LLC

Target(s)

  • Bebo Inc

Summary

AOL LLC proposes to acquire Bebo Inc.

Market definition

The ACCC did not form a definitive view in relation to market definition. However, the ACCC considered that the transaction would be unlikely to result in a substantial lessening of competition regardless of the way the market was defined.

Competition analysis

The ACCC considered that the transaction was unlikely to result in a substantial lessening of competition, primarily due to the dynamic nature of the industry, the presence of a large number of other significant competitors and the differences in service offerings of each party.

Timeline

DateEvent
18/03/2008ACCC commenced review under the Merger Review Process Guidelines.
02/04/2008Closing date for submissions from interested parties.
09/04/2008ACCC announced it would not oppose the proposed acquisition.