Aerial Consolidated Transport Pty Limited - acquisition of Southern Cross Chauffeured Limousines and proposed acquisition of Canberra Hire Cars Limited


Aerial Consolidated Transport Pty Ltd provides transport services to taxi and hire car operators and owners in the Canberra region. Southern Cross Chauffeured Limousines and Canberra Hire Cars provide hire car services in the Canberra region.

Market definition

The ACCC considered the impact of the merger on the hire car market and the hire car and taxi services market. However, a definitive view on market definition did not need to be reached given that the ACCC's conclusion about the competitive effects of the merger would be the same on the basis of either definition.

Competition analysis

The ACCC concluded that the acquisitions would be unlikely to result in a substantial lessening of competition however the market was defined, and decided not to intervene.

In making its decision, the ACCC formed the view that Aerial will continue to face competition particularly from other hire car fleets in the Canberra region and that barriers to establishing a hire car services business are low.