Acquirer: Val Morgan Cinema Advertisers; Target: No data available

Acquirer(s)

  • Val Morgan Cinema Advertisers

Target(s)

  • No data available

Summary

The Commission accepted undertakings on 13 December 2002 pursuant to section 87B from the three major cinema exhibitors (Hoyts, Greater Union and Village) who jointly acquired the cinema advertising business from Television and Media Services. As provided by that undertaking, the exhibitors sought to vary the undertaking do as to close the slide advertising business.

Market definition

Not applicable.

Competition analysis

The Commission formed the view that the closure by the three major exhibitors of their slide advertising business does not appear to significantly affect the competitive position of independent cinema exhibitors in the form of lower advertising revenues. This view was particularly influenced by the number of successful new entrants; and also the trend by a number of cinema exhibitors who have successfully established 'in-house' slide advertising operations.

Guidelines thresholds

Unknown

Imports above 10%

Unknown

Initiation

Parties

ANZSIC code

7851