Acquirer: Southern Cross Broadcasting (Australia) Ltd; Target: Data and Commerce Ltd

Acquirer(s)

  • Southern Cross Broadcasting (Australia) Ltd

Target(s)

  • Data and Commerce Ltd

Summary

Acquisition of interest in Data and Commerce Ltd (DCL) by Southern Cross Broadcasting (Australia) Ltd (SCB)

Market definition

The relevant market was considered to be the market for the supply of commercial broadcast radio advertising services in Melbourne.

Competition analysis

The Commission considered that the acquisition did not, of itself, appear to have the effect of: increasing the likelihood of co-ordinated conduct between SCB and DCL; foreclosing sales opportunities by third parties to DCL; or of providing SCB access to DCL's commercially sensitive information. Further, the Commission considered that the acquisition did not appear to limit DCL's ability, or provide a disincentive, to become a better rival in its own right.

On this basis, the Commission decided to not oppose the acquisition.

Merger type

Shareholding

Guidelines thresholds

Unknown

Imports above 10%

Unknown

Initiation

Complaint

ANZSIC code

9121